256-270-4040 smith@analytictag.com

Do I Need a Google Analytics Consultant?

While it is easy to collect data the real challenge is figuring out what it all means and how to use it strategically.   Here are 5 questions that should provide guidance on you determining if you can benefit from how we help small businesses.

1. Are you using e-commerce tracking?

If you are an e-commerce site and you are not using e-commerce tracking, you really are missing a trick. E-commerce tracking is essential so that you can track all of your transactions and make the right decisions for your future marketing and merchandising decisions. Even more useful is Google Analytics Enhanced E-commerce which can track so much more. Enhanced E-commerce will let you see what products are seen, added to your cart and how your internal banner ads are performing.

If you’re asking yourself, Do I Need a Google Analytics Consultant? note E-commerce tracking can also help you create amazing behavioral email campaigns. Imagine how useful it would be to be able to send your customers targeted emails after they abandon their carts. It is also possible to use e-commerce tracking to create amazing social retargeting campaigns, perhaps suggesting similar items to what customers have been looking at.

2. Does your data seem correct?

If you think the data in your Google Analytics account is inaccurate then it is definitely time to consider AnalyticTag.  For example, perhaps you’ve got more conversions recorded in Google Analytics for a newsletter than you got sign-ups in real life. There is a whole host of reasons why data in Google Analytics could be inaccurate, and it’s most likely due to your set up.

3. Do you have goals set up?

It’s really important to set up goals in Google Analytics, doing this will provide you with crucial conversion data. This will allow you to make fully informed decisions about how your marketing strategies are set up. There are four types of goals; destination goals, duration goals, number of page goals and goals based on an event.

Setting up goals also gives you the ability to set up goal funnels (on destination goals). The goal flow report, found in the conversion section of Google Analytics, allows you to visualise the process that customers take towards reaching your goals.

In the report box, nodes represent one of each of your funnel steps for your goal. The final node represents the goal. By clicking on any of the nodes you can see the percentage of people who dropped out of the funnel at that point. This will indicate which parts of your site might need improving.

If asking, “Do I Need a Google Analytics Consultant?”,  be aware setting up goals also gives you access to multi-channel funnel reports (as does setting up e-commerce tracking) Multi-channel reports, found in the conversions section of Google Analytics, are useful for understanding assist interactions. These are interactions with your sites which do not come directly before conversion, but still assist the process. This allows you to understand how your marketing activities work together.

4. Do you have event tracking?

Event tracking is a really useful feature of Google Analytics. We can set up events in your account to ensure you collect the data you need to understand your digital performance. You can track things like video plays, downloads, and even scrolling to a certain point on a page.

Events are split into categories e.g. video interactions, and can be as specific or broad as your content requires. You can also set a value for your event, which allows you to measure the benefit of actions which have no immediately obvious monetary value.

The events report also allows you to track site searches. By looking at what people search for, you can identify missing or hidden content on your site. You can also discover if people are searching for several things, one after another, suggesting that something on your site is difficult to find.

5. Do you use the data you collect to make data-led decisions?

There’s very little point in having Google Analytics set up on your site if you are not using the data you collect to its full potential.   AnalyticTag will be able to provide optimizing and digital marketing coaching to help you generate leads and increase conversions. We will be able to ascertain your key business goals allowing them to give the best advice to help digital growth.   How did you do on the “Do I Need a Google Analytics Consultant  Test”?  Reach out to us, let us know your concerns, we’re here to help!

Skype: lance.smith169  or call t. 256-270-4040 for a free consultation