We like to use Call Tracking and Google Analytics for Small Business with CallRail for their dynamic number insertion which instantly feeds data about your callers into your Google Analytics account for you to see exactly which sources are making your phone ring.
In Google Analytics, you can set up Goals for your calls to track them as conversions, create segments for your callers and even add calls as a step in a multi-channel conversion funnel. This way, you can see phone calls alongside other Goals and conversions and track everything side by side. The data can then be fed into Google AdWords for you to track your PPC campaigns’ conversions.
Dynamic number insertion also allows you to track calls at the keyword level. With keyword call tracking, CallRail can trace which keyword a caller used to find your business. When someone visits your website after using a certain keyword, CallRail will display the correct phone number to that person in order for you to track them. When that person leaves your website, the number is freed up for another person to use. With Call Tracking and Google Analytics for Small Business with CallRail you can:
- Campaign-Level Tracking: With CallRail, you can track all of your AdWords campaigns, like Search Partner Marketing or remarketing, as well as campaigns in other PPC platforms. CallRail gives you the big picture of your ads’ performance by allowing you to monitor the success of all of your PPC efforts.
- Session Data: Knowing the ad and keyword that drove a caller to your website is useful information, but understanding how the caller navigated throughout your site adds even more insight. With keyword-level tracking, CallRail reports each visitor’s web session from the first time they landed on your website until the moment that they call. Understanding the content or pages that compel visitors to call equips you with the knowledge that you need to optimize your content and SEO strategies.
Reach us at tel. 256-270-4040 to learn how we can set up Call Tracking and Google Analytics for Small Business with CallRail for you!